Product Marketing Lead

Allium makes blockchain data accurate, simple and fast. When we started out in late 2021 our thesis was simple - blockchain data, despite it being public and free, was difficult to understand, clunky to access and troublesome to maintain. Answering a simple question like “Who are the biggest Ethereum token holders over time?” requires an engineering team to run their own RPC nodes, ingest the full history of the blockchain, clean the data, transform the data and finally summon a wizard to cast a complex SQL query. Accessing data is hard because blockchains are historically been optimized for Writes (getting data onto the blockchain) and less for Reads (getting data OUT of the blockchain). This is because optimization efforts were focused on increasing transaction throughput and building fault tolerant and scalable consensus algorithms. This neglect makes it hard to get data out efficiently and reliably at scale. Parsing and interpreting blockchain data requires both deep domain expertise and data manipulation. Allium tames the chaos by ingesting, sanitizing, and standardizing all this data. As of this post, the data we’ve archived across 40+ blockchains is in the petabytes and growing exponentially. This is one of the rare times in history where indexing a giant public dataset is sorely needed by all - similar to what Bloomberg did for financial data and what Google organized for public webpage data. With this indexed data, we are fortunate to support trailblazers in this industry and play some role the industry’s most exciting trends: We serve 2 groups of customers today with the same data but different platform. Analysts who need to answer data questions about the blockchain (think BI) and Engineers who need highly reliable data queryable in near realtime (think Application backends). Our customers include the biggest institutions Visa, Stripe, Grayscale and also the biggest crypto companies such as Phantom, Uniswap. Allium is one of the unique companies in the industry that bridge blockchain and non blockchain worlds. Allium is growing fast, with a lot of our growth being fueled by word of mouth. With this, we’re ready to inject more fire power into GTM. Our customers have diverse needs and we have lots of different data, but we have to figure out how to package/bundle things clearly with the right language for our ICPs. We're seeking an experienced Product & Content Marketer to help us tell these stories to the right audiences. Our first marketer needs to operate like a quarterback – to assess the landscape of opportunities, get the materials together for outbound plays. We have so many rich stories and strong customer love/advocacy, but it’s not packaged together yet. You’ll lead multi-channel product marketing efforts, managing our product storytelling across our website, social media, newsletters, blogs, research reports, and in-person events. Additionally, you'll collaborate with cross-functional teams to drive engagement through product releases, case studies, and data-driven content that boosts brand awareness, grows our community, and positions Allium as the go-to for accurate blockchain data & insights. A great candidate for this role will be an “insider” who understands data, developers, and Crypto, and shows strong accountability and ownership. Bonus points for having an understanding of other segments across FinTech and TradFi.